International Fashion Marketing

Master the sustainable business of fashion, using integrated marketing to deliver systemic change and profitable sustainability.

As a student GCNYC’s research-based MS in International Fashion Marketing program, you will learn to view the industry through the lens of profitability and sustainability, using integrated fashion marketing and strategy as a force for good.

The industry needs new leaders who can thrive on the challenges of globalization, new technologies and increasing demands for the industry to make a more positive impact on the environment and society. This program is designed for individuals who want to take an interdisciplinary and cross-sectoral approach to transforming the fashion industry from the inside out.

See below for information on our course curriculum for this program, and visit our admissions page for information on how to apply.

 

Program Learning Outcomes

The primary aim of this program is to provide a broad, analytical and integrative study of International Fashion Marketing. Specifically, the educational aims are:

  • To provide a differentiated master’s level learning experience that combines common and program specific modules allowing student to benefit from expertise in global business strategy, organizational ethics, personal and professional development and its niche strengths in areas of applied business and management

 

  • To offer students opportunities to simultaneously develop critical thinking skills, knowledge of contemporary and sustainable management practices and the personal and entrepreneurial abilities necessary to gain graduate employment in a domestic or international setting

 

  • To offer a broad spectrum of knowledge relating to organizational management and to develop attitudes and skills necessary to succeed as a responsible/ethical, independent and professional manager/ practitioner

 

  • To develop critical research skills necessary for the successful completion of a complex and independently designed research project

 

  • To develop students in-depth, applied and integrated knowledge of contemporary fashion marketing management with a national and international context

 

  • To facilitate practical and creative skills development in key areas of fashion marketing centering on consumer insights, marketing planning, branding and use of digital technologies

 

  • To offer specialist in-depth insights into the fashion marketing activities and strategies of international organizations

 

  • To provide a range of opportunities for market analysis and decision making in the areas of marketing strategy and communication in a fashion context

 

  • To provide a critical understanding of international fashion supply chain management and the dynamic nature, characteristics and inter-relationships that exist between the activities of forecasting, product development, buying and logistics in the fashion industry

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Frequently Asked Questions

What is the structure of the program for part-time and full-time students?

The program can be completed on a part-time or full-time basis. All classes take place in the evenings between 6:00pm and 9:30pm to cater GCNYC’s working professional population. More details can be found below:

Part-time: students complete the program in a 16 month timeframe by taking one or two classes per week.

Full-time: students complete the program in a 12 month timeframe by taking three classes per week (note: international students must be full-time on an F-1 student visa).

Who is this degree for?

This degree is catered to individuals in the fashion or marketing space who are looking to actualize their potential as the fashion industry shifts towards one that is increasingly conscious of demands for sustainable business practices from all stakeholders.

Do I need a Bachelor's of Science degree to apply?

Completion of a Bachelor’s degree is a pre-requisite to apply. Some examples of the most common undergraduate fields of study are:

  • Marketing
  • Communications
  • Fashion Studies
  • Fashion Merchandising
  • Fashion Marketing
  • Economics
  • Business Administration
  • Media & Advertising
What career opportunities does the program prepare me for?

Some examples of the most common (but not limited to) opportunities are:

  • Fashion Marketing
  • Fashion Strategy
  • Sustainable Fashion Marketing
  • Sustainable Fashion Strategy
  • Sustainability Marketing & Branding

Program Courses

Values Based Leadership Skills for an Interconnected World

This course will enable students to identify, understand, develop and articulate their key personal abilities in the context of their future career aspirations. The development of their academic and professional skill set is essential to securing and/or developing fulfilling careers as expert managers and leaders in increasingly diverse and international workplace organizations.

Navigating Global Change: Business Practices for the Common Good

This course reflects the fact that organizations do not operate in a vacuum: they are both shaped by and themselves also shape the geo-political, economic, social and technological environments in which they operate. Understanding the interaction between organizations and their wider contexts is essential to effective management and responsible leadership. This course is designed to equip students with the information and analytical skills required to critically reflect upon some of the most significant issues which pose challenges to business managers and organizational leaders in the modern world.

Business Strategy as an Instrument for Economic, Social and Environmental Sustainability

This course aims to provide students with academic knowledge and analytical tools with which to discuss and practice strategic management in a world characterized by rapid change and increasing concerns for economic, social and environmental sustainability. The course seeks to address the who, what, why, where and how of strategic decisions, with an emphasis on generating sustainable growth across national boundaries. Students will develop the knowledge and skills required to undertake the necessary research and analysis to advise a firm on the issues that organizations face, and the choices they must make, to develop strategies for sustainable growth.

Consumer Led Fashion Marketing

This course is designed to provide an in-depth and critical understanding of consumer-led marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision making. A range of models of consumer behavior, including consumer value, are examined in the context of strategic decision making and relationship building. The course evaluates the social, economic and psychological roots of the discipline and relates these to contemporary consumers and consumption, while also addressing the issues of technology, sustainability and consumption from a global perspective.

Digital Fashion Branding and Delivery

The course explores the role of technology and the creative process in the development of brands. Focusing on the emergence and growth of virtual realities and e-communications, students will examine how the creation and delivery of a new brand concept through creative technologies represents a transformational shift in the entrepreneurship, commerce and professional practice of the contemporary marketer. Over the course of the trimester, students will engage with a number of theoretical concepts as well as current technologies that will challenge and enhance their critical and creative competencies as well as professional skill sets.

Strategic Decisions in the International Fashion Marketplace

This course considers the challenges facing fashion organizations in the contemporary marketplace and explores the creation and consideration of solutions that arise from such. Adopting a marketing planning perspective, this course will equip students with the necessary tools, skills and insights to generate a comprehensive, cohesive and congruent fashion marketing plan.

Research Methods

This course aims to develop advanced skills related to a range of contemporary research methods needed for academic and practical research at a Master’s level. Students should be able to critically evaluate new concepts, ideas and evidence from a range of sources and crucially and transfer their skills into practice. Emphasis is placed on written and oral presentation skills at an advanced management level.

Dissertation

The Dissertation course follows the course, Research Methods. The aim of this course is to conduct business research/consultancy and report on the findings. Drawing on the proposal developed in Research Methods, the course focuses on the business research project, which involves an investigation of a substantial business issue or problem. Students are required to demonstrate critical awareness of business practice, relevant theories and research techniques and approaches. The project element of the course in particular offers students the opportunity to apply course concept, theories and techniques, draw on internationally published literature and good practice, and develop and interpret knowledge about management practice in their area of study.

Fair Fashion Center

Engage with hands-on research from the world-renowned Fair Fashion Center, proving the business case for sustainability.

Research Excellence

As a research-based Master’s degree, this program is developing future leaders that will redesign the business through cross-sector partnerships and engagement with industry experts.

Student Experience at GCNYC

The Master’s in International Fashion Marketing takes advantage of GCNYC’s global ties and New York location. Our close-knit academic community is made up of a diverse group of highly motivated, creative change-makers from all over the world. GCNYC builds on the long-standing reputation of GCU while opening up new possibilities for international collaboration and innovation.

Your experience at GCNYC will be both challenging and exciting. We will work together, learning from and challenging each other. You will take core courses with students from all of our business programs, giving you the chance to learn from vastly different perspectives and make connections across industries.

Small Classes

Small class sizes ensure meaningful interactions with professors and guest speakers. You will be making real connections while you learn from people who can straddle academic theory and real-world experience, and who refuse to compromise between career success and the common good.

Research-Led Teaching

Glasgow Caledonian has over a century of close ties to industry, and excellence in applied research is one of the university’s most important guiding principles. GCNYC takes this tradition to NYC, helping you connect your actual and future work challenges to new knowledge and insights from the global academic community. But you will not just learn about research through lectures, you will have the autonomy, time and support to ask important questions with your own independent research.

Completing a dissertation will demonstrate to your employers that you have what it takes to tackle the issues most important in international fashion marketing with real academic rigor and to propose solutions that emphasize sustainability as well as profitability.

Campus Location

Located in the heart of SoHo, the luxury and ready-to-wear fashion hub of New York City, GCNYC’s campus is nestled in the cobble-stoned streets of art and design on every corner. You will attend lectures and seminars in a picturesque, loft-like studio space that transforms itself for every occasion. With high ceilings, crisp white walls and an open floor plan – it will be hard to tell if you’re headed to class or the latest gallery opening. Minutes from most major subway lines, GCNYC is easily accessible from any of New York’s unique neighborhoods. GCYNYC will provide you with a degree, but New York City will serve as an unlimited resource to your education.

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